I’ve written a few blog posts in the past about black and white photographs for healthcare. A client recently asked me if I still believe black & white should be avoided in hospitals and medical offices? Based on research, the general public dislikes abstract art and research proves that it is inappropriate for healthcare. Since black & white is more “abstract” and since the general public prefers color it is best to skip these prints. However, I feel there could be two exceptions to the rule:
Large format used in wall coverings, graphics, and glass work because black and white won’t overwhelm the viewer when enlarged on a grand scale – sometimes up to 30′. Reducing the color intensity and the contrast helps the image to be less intense and to be more relaxing. It recedes rather than jumps out at you which is why this could be an exception.
C-Suite and others areas outside of public viewing where patients and visitors will not be challenged by the more “abstract” look of black and white photographs.
What do you think? Please leave a reply.