The proof that nature can enhance the healing process came from research that compared patients having a window looking out on nature versus looking at a brick wall. The fact that patients who had a window looking out on nature got better faster supports the use of nature art in healthcare; the artwork can be a substitute for the window. If that is true then a nature video should be even better because it is more real. Unfortunately most patients don’t have the opportunity to turn on a channel showing relaxing nature videos. Susan Mazer is trying to change that. Susan is the President/CEO andCo-Founder of Healing HealthCare Systems. They produce relaxing nature video programing for patient television. It is called C.A.R.E. (Continuous Ambient Relaxation Environment). I recently asked Susan a few questions:
How exactly does the C.A.R.E. channel work ? Is it delivered as a DVD and then tied in to the cable TV network that all hospitals have so that the C.A.R.E. channel is one choice among many?
The C.A.R.E. Channel is provided on a video broadcaster that is inserted at the headend where Cable enters the hospital. It is a designated channel, but does not prevent a patient from watching other programs. It is fully their choice. As of now, we provide a robust library of 84 hours of non-repetitive content that is scheduled over 10 days; the programming is also day-night sensitive.
Is it ever done so that there is more than one C.A.R.E. channel available? Say one with water scenes and one with mountain scenes. Or perhaps options to change the music?
No. The content is continuous, in 1 hour blocks. Each program is varied in scenes and in music. The music is stunning, instrumental music, original. Every program is unique.
If it is a 400-bed hospital, is it typically distributed in all 400-beds? What about specialized areas such as ICUs and Newborn Care?
The C.A.R.E. Channel is available on every television connected throug the hospital network. This includes waiting areas, hospital rooms, diagnostic clinics, Emergency Rooms…it is available on every television.
Can you give me an rough idea of costs to license the C.A.R.E. channel for one year?
Pricing depends on how large the hospital is and whether broadcast is extended to more than one facility or building. However, average cost for a single hospital is under $3000/yr.
Hospitals are your main clients but what about medical clinics?
We market to hospitals; many times a campus will include a medical office building where the television system extends into that building. Therefore, yes, all the medical offices included in the hosptial campus have access to the C.A.R.E. Channel
How do hospitals buy the C.A.R.E. channel? Is it done as a yearly purchase based on the number of TVs that will show it?
This is a subscription service, with annual licensing fees.
Do you have usage studies to show what percent of the time the C.A.R.E. channel is used instead of other stations such as CNN or local TV?
We are not interested in a popularity contest. Rather from the start of producing the C.A.R.E. Channel, we are most interested in its effectiveness in supporting a healing environment for patients who need it. The cost, as I mentioned, is less that $.05/per bed per day.
I’m surprised that hospitals don’t have more choices for peaceful scenes of nature with beautiful music. Who is your competition? Do cable channels have any programing like this?
There are other companies producing relaxaton programming. However, the C.A.R.E. Channel is the only programming that is evidence-based and produced solely for the acute and long-term care patient. We follow available research from multiple disciplines, such as environmental psychology, evidence-based design, studies in pain management, etc.
I’ve seen Sky Factory’s eScape. How does that differ from the C.A.R.E. channel?
eScape offers one program/scene at a time for hours, using only nature sounds and the camera is basically still. The C.A.R.E. Channel is more dynamic, with 84 hours of content. All content is HD sourced and available in SD and HD. The music is a critical component in comforting patients, masking extraneous noises, and creating stunning environment. The cost of the C.A.R.E. Channel per year for the entire hospital is far less than a single escape window. We also update the content each year. Variety in content, consistency in quality is key to our success.
Over the last couple decades TV screens have become larger and High Definition has become available. Is the C.A.R.E. channel available in HD?
Do you offer still image packages, such as slide shows?
What else should I know about the C.A.R.E. channel?
Celebrated 22 years in June; pushng to 800 hospitals this year. 98% retention.
For more information and demonstrations on the The C.A.R.E. Channel click here.